An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.
An SEO audit needs to be performed regularly in order for long-term success of your website's performance. SEO audits are an important, necessary component of keeping your SEO strategy up to date. Performing the audit will expose the errors, enabling you to redirect them and recover lost traffic.
Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Any and all recommendations should clearly ladder up to your overarching business objectives.
As previously mentioned, an SEO audit can take anywhere from 2 to 6 weeks. During this time an SEO specialist is analyzing and uncovering SEO opportunities on your website. However, bi-weekly or weekly check-ins keep you and your team in the loop as to the progress.
After the audit has been completed, your team will be invited to a presentation in which your SEO specialist will talk through the findings and recommendations. The Bold Orange SEO team will walk you and your team through the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. All of these are customized to you and your specific situation.